To be successful in your business YOU MUST Create an offer that people want to buy
The first thing you must understand is
that you are your business, you are the message, so who you are matters, your
story is into your business, your brand, your personality, and YOU are who
makes your business special and unique.
Understand that your business is not
about selling products, but selling an experience, selling a transformation, and
selling an emotion.
Think about some of the brands that
you love the most,
·
Why do you love
them?
·
What is it that
they do that makes you love them?
I would take a good guess that they
really have created something that
·
you believe in,
·
that you trust,
·
that you think is
really exciting
·
maybe they create
an amazing experience around their product or service.
·
maybe just you
love the way it makes you feel and therefore you love the company.
And you can see this from all
different types of brands from even people selling popcorn, like some of the popcorn
companies now. They create brands that are fun, that are engaging,
that create an emotion in people when they see the bag of popcorn on the shelf
in the shop. There is this store selling candles, but they're not really
selling a candle. They're selling an emotion, they're selling a
feeling, they're selling a desire.
So, the more clarity and intentional you get about these…
·
What it is that
you are selling?
·
What experience
are you selling?
·
What
transformation are you selling?
·
What emotion are
you going to be selling?
Then the more your offer is going to convert because the more people can be saying like:
“Oh my gosh, I totally
resonate with this. I totally get this. This is me. This is me. This is me. I
need to buy this.”
So that's what we're going to unfold
in this class.
Mindset # 1